Right loan. Right rate. Right borrower. All from one embedded experience.
SmartSelect for Home Loans helps visitors quickly understand which loan fits them, and why. It lives directly on your mortgage pages and guides borrowers at the moment they are ready to decide.
SmartSelect shows personalized payment estimates and rates based on credit and geography, then compares loan options side by side using the same inputs. Clear explanations replace rate tables so borrowers understand the differences immediately. No guessing. No second-guessing.
SmartSelect reflects how you actually price loans, including credit-based pricing, geographic pricing, and relationship rewards tied to the number or value of accounts. Pricing stays consistent across digital, branch, and call center so expectations are aligned before a borrower applies.
You control the questions, products shown or excluded, pricing and eligibility logic, messaging, branding, and calls to action. If it matters to your business, it can be reflected in the experience.
SmartSelect embeds directly into your existing mortgage pages as a vertical or horizontal tile. It drops into high-traffic pages without redesign, works alongside your current content, and is mobile-ready by default.
Your site stays the same. The experience gets better.
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