Why this matters
In competitive card markets, presentation clarity directly influences application starts and take rate. When rewards value, rate positioning, and promotional offers are difficult to compare, even compelling products fail to convert. These gaps often go unnoticed but can materially impact new cardholder acquisition and campaign performance.
What this assessment covers
Clarity of rate and earnings presentation
Ease of finding and comparing options
Personalization and relevance of recommendations
How effectively visitors move from browsing to conversion
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If you'd like to learn more about this research or discuss how LeadFusion works with home loan teams, we're happy to talk.
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