Why this matters
In competitive lending environments, presentation clarity directly influences application volume. When borrowing power, payment scenarios, and loan structure differences are unclear, even strong rates fail to convert. These gaps often go unnoticed but can materially impact home equity loan and HELOC originations.
What this assessment covers
Clarity of rate and earnings presentation
Ease of finding and comparing options
Personalization and relevance of recommendations
How effectively visitors move from browsing to conversion
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If you'd like to learn more about this research or discuss how LeadFusion works with home loan teams, we're happy to talk.
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