Why this matters
In competitive mortgage markets, presentation clarity directly influences application volume. When affordability, payment scenarios, and loan structure trade-offs are difficult to evaluate, even competitive rates fail to convert. These gaps often go unnoticed but can materially impact mortgage application starts and funded loan volume.
What this assessment covers
Clarity of rate and earnings presentation
Ease of finding and comparing options
Personalization and relevance of recommendations
How effectively visitors move from browsing to conversion
Have a question?
If you'd like to learn more about this research or discuss how LeadFusion works with home loan teams, we're happy to talk.
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