Why this matters
In competitive rate environments, presentation clarity directly influences deposit growth. When projected earnings, term comparisons, and yield positioning are unclear, even competitive rates fail to convert. These gaps often go unnoticed but can materially impact new savings and CD account openings.
What this assessment covers
Clarity of rate and earnings presentation
Ease of finding and comparing options
Personalization and relevance of recommendations
How effectively visitors move from browsing to conversion
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