Leadfusion

174

bank & credit union websites analyzed

68%

of HELOC pages are missing a payment calculator

Of the 151 institutions offering Home Equity Loans and Lines of Credit, more than two-thirds of those pages are missing a payment calculator. Forrester Research found that 55% of online adults will abandon a transaction if they can’t find a quick answer to their question.

For a member trying to compare a home equity loan to a HELOC — with no calculator, no rates, and no product comparison on the page — that question goes unanswered. And they leave.

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Get a guided tour of the Solution Suite tailored to your institution's lines of business — typically 30 minutes, with the team that would run your implementation.

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Leadfusion helps financial institutions connect people to the right financial products and choices—online, in-branch, or wherever decisions are being made. Our guided digital experiences turn complexity into clarity, giving customers the confidence to take action—and giving institutions the insight to grow. Unlike generic calculators or disconnected product pages, Leadfusion delivers human-centered, interactive journeys that help banks convert leads into customers, streamline acquisition workflows, and drive real business results.

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The right tool in the wrong place is a missed opportunity

Ready to see Leadfusion in action?