Turn mortgage research into completed mortgage applications.

Most mortgage journeys start online, with visitors looking for answers about payments, rates, and what they can afford. If those answers are easy to find, visitors are more likely to complete an application or connect with a banker as a next step.

Leadfusion turns early research into forward momentum.

SmartCalc gives prospective borrowers instant visibility into monthly payments and affordability. SmartSelect Pro provides a guided experience for more complex loan scenarios, helping users weigh between options such as fixed versus adjustable rates, government loans, first-time loans, LMI credits and other options—even understanding trade-offs based on their goals.

Shorten the decision cycle and improve conversion.

Customers get clarity on their own, before they speak with a loan officer. That means better engagement and better-qualified applicants.

• More completed applications from self-directed customers
• Higher-quality leads who understand product terms before they apply
• Improved alignment between online tools and in-branch conversations