Two surfaces dominate the site: a deep navy and a warm cream. Orange does the heavy lifting on calls-to-action; slate-blue, teal, and tan provide rhythm across the product cards.
Fraunces carries the brand voice in headlines. Inter sets the body, captions, and UI labels. The italic serif does more work than usual — reserve it for the one phrase you want a reader to remember.
Our embedded solutions help banks and credit unions understand visitors and recommend relevant financial products.
Lead Capture clarifies financial decisions through goal investigation and financial education.
“We have found Leadfusion very easy to work with. Their highly professional team helped us get up and running quickly.”
A two-tone wordmark: Lead in gold serif on dark, orange serif on light; fusion in matching navy or paper.
Two-column hero with serif headline (one italic phrase carries the message), supporting copy, primary + secondary CTA, paired with a product mockup card.
Our embedded solutions help banks and credit unions understand visitors, recommend relevant products, and increase applications across digital and branch channels.
The site uses three distinct card systems: colored product cards for the solution suite, stepped pathway cards for the funnel, and cream-on-dark support cards.
Clarify Financial Decisions
Personalize Product Selection
Simplify complex product decisions
Keep Leadfusion tools updated when rates change
Integrate Leadfusion data with your enterprise systems
Minimal internal resources required
Meets exacting ADA and Infosec requirements
Lending, deposit, and banking
Benchmarking against peer group
Colored product cards for the solution suite, stepped pathway cards for the funnel, and cream-on-dark support cards.
Clarify Financial Decisions
Personalize Product Selection
Simplify complex product decisions
Keep Leadfusion tools updated when rates change
Integrate Leadfusion data with enterprise systems
Minimal internal resources required
Meets exacting ADA and Infosec requirements
Lending, deposit, and banking
Benchmarking against peer group
All elements that render inside a Webflow Rich Text field — use this as the canonical reference when styling CMS body fields like article body or one-pager intro.
Paragraph copy sits at 17px Inter on a generous 1.7 line-height. The brand reads calm, never cramped. Use plain paragraphs for the bulk of any rich-text body. Long passages should rarely exceed a 720px measure for comfortable reading.
Body paragraphs continue at 17px. Inline emphasis uses italic or bold sparingly — italics are reserved for the one phrase that carries the argument, set in serif and colored orange when accented.
Slightly smaller than H2, in serif at 24px / 500. Use sparingly — most rich-text articles need only H2 with optional H3.
Inter 600 at 16px. Functional, used for callout titles inside body copy.
Inter 600 at 14px / uppercase / letter-spacing 0.08em. Rare in body content; appears in side rails or labelled blocks.
Inter 700 at 11px / uppercase / letter-spacing 0.14em. Eyebrow-tier label.
“We have found Leadfusion very easy to work with. Their highly professional implementation team helped us get up and running quickly.”— Director of Digital, Fifth Third Bank
Reference variables inline like --orange, --navy, or clamp(40px, 5vw, 64px).
:root {
--orange: #D26E35;
--navy: #0F2238;
--cream: #EFE9DA;
}Content continues after the rule.
A floating-pill format. Big serif number, small uppercase label, on a white pill with soft shadow.
Bars use orange and gold; labels are uppercase Inter; the value sits above the bar in serif.
Quiet, readable tables with a cream header row and soft hover. No vertical rules.
| Line of Business | Conversion Rate | Cost / Conversion | Industry Cost / Lead |
|---|---|---|---|
| Business Checking | 51% | $1.89 | $41 to $154 |
| Credit Card | 32% | $47.70 | $36 to $198 |
| Auto Loan | 24% | $13.67 | $30 to $100 |
| Home Equity Loan | 16% | $7.02 | $50 to $347 |
| Savings and CD | 24% | $2.37 | $32 to $88 |